Making pay
per click work is time consuming. It requires
thorough research and, if you want to make
a profit from it, careful monitoring.
We put a lot of
time, expertise and effort into ensuring
that you get as much exposure as possible
while producing an immediate return:
-
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - -
The first stage
in our process is to look at your business.
We look at your products, your margins,
your average conversion rates and the
potential for return visitors. We find
out what your budget is and what you want
to get out of a PPC campaign. We will advise you on any changes to your site that will benefit you. We will give you an indication of the costs and you can then decide if you want us to go ahead with the campaign.
- - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - -
-
Next, we
investigate which keywords your potential
customers are searching on. There are
a number of tools we use to do this, including
our own database of previous search terms.
Finding relevant keywords that few of
your competitors are bidding on will help
generate more traffic at minimal cost.
- - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - -
-
We write
unique, eye-catching ads specifically
for each of the keywords we have identified.
This ensures a high click through rate
which is especially valuable on Google
Adwords as this reduces the overall cost
of a click. We look at your unique selling
points in order to focus our ads on your
best features.
- - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - -
-
To help
us analyse the campaign we give you some
JavaScript code to add to your site, which
tracks when a sale occurs as a result
of a customer clicking on one of the ads.
We can trace this right back to the keyword
that was searched on and use this information
to work out which keywords are performing
well and which ones are not.
-
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - -
Using
the initial information you give us about
your margins and budget, we price the
initial bids at realistic prices so that
we can start attracting visitors immediately.
After monitoring the campaign for a short
time we can change the bids so that we
are not spending too much on any given
ad. This includes monitoring what your
competitors are doing so that we never
bid more than is needed.
-
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - -
At intervals during
the campaign we will provide you with
reports detailing how many times ads were
shown, what their click through rate is
and most importantly, what sales have
resulted from the campaign. It is useful
to see which keywords didn't result in
sales as this can highlight products which
people are looking for but choose not
to buy from your site.
When we say that
the online marketing we do for our clients
is transparent and accountable, we mean
it. Contact us today to join a company
that cares about how much return you get
from your marketing.
-
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - -
-
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - -
|
