 |
This
is where an advertiser buys advertising
space online and pays a specific amount
every time a prospect clicks on it.
We have developed
our own tracking system. We give you a small
piece of code into your website which means
we can tell when any of your advertising
generates a sale.
Before we start a
campaign we will ask for information on
margins so that we can monitor all advertising
to ensure it keeps within these. Any advertising
that strays outside these margins will be
killed off.
If we did
that we would not make you a profit –
because you can cancel the contract with
immediate effect we are under ongoing pressure
to produce a return on investment.
This
is a minimum pre-agreed figure based upon
your margins. If we feel that because of
your conversion rate this will not be possible
we will recommend changes to ensure that
it is.
Because
we produce detailed monthly reports that
make every piece of spend accountable.
- - - - - - - - -
- - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - -
This is form
of online marketing where other websites
or online advertisers will promote you on
a performance basis, a predefined amount
based on an event occurring. So if you are
a company selling MP3 Players you might
offer advertisers 5% of any sales they generate,
or if you are a loans company you might
offer £40 for every lead.
Some
sophisticated tracking tools are used
to track not only traffic, but also where
it comes from and any sales that come
from it. The tracking tools will pull
an order ID
from your site when a sale or lead is
generated so you can say for certain that
it has come from that source.
Every week we will ask
you to check specific order numbers to
ensure that they were valid sales. Any
orders that you report as being invalid
for any reason will be removed and the
advertiser will not be rewarded for them.
As specialists in Affiliate
Marketing we will be able to advise you
on this and make recommendations based
upon a number of factors to make it as
attractive to advertisers from the outset.
Still confused?
Give us a call for further clarification
on
-
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - -
-
- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -
- - - - -
|
